【KOSE】Medicated Sekkisei Brightening Essence Lotion [Quasi-drug] 200ml

【Japan's first*1 with dual efficacy of whitening and preventing rough skin】

With active ingredients derived from licorice, it thoroughly prevents blemishes and treats rough skin. A medicated whitening lotion that leads to fresh, clear skin.
*1 The active ingredient stearyl glycyrrhetinate SW is the first in Japan to be approved for the efficacy of "whitening" and "skin roughness and irritation."

While maintaining the unique texture of Sekkisei that has made it so popular - "high penetration, like snow melting on contact with the skin" and "a fresh, light feel when used" - the new product also improves "skin clarity after use," "skin moisturization," and "lasting moisture effect."

Kose's unique whitening and skin care product contains active ingredients derived from licorice.

Powerfully blocks the initial stages of the formation of age spots and freckles.

【Product Features】
・ As the brand approaches its 40th anniversary, Medicated Sekkisei has been powered up and renewed for the first time. *The 40th anniversary will come in May 2024.

・As the culmination of 40 years of natural science research, Medicated Sekkisei will evolve for skin that is concerned about spots, dullness*2, and rough skin.

The "transparency" of Sekkisei, which has been pursued since its launch, will change.

・It took 16 years to obtain approval and commercialize the licorice-derived active ingredient W-stearyl glycyrrhetinate.

Contains Kose's unique whitening and skin roughness prevention active ingredient, the first approved in Japan. Focuses on two internal blockages of the skin that inhibit transparency: "melanin blockage" and "skin roughness blockage." The active ingredient prevents the two blockages, leading to skin that is as fresh and clear as snow.

・In order to stably blend the active ingredient, which is an oil-based solid that is difficult to dissolve in water like butter, into a fresh lotion, we use our proprietary technology, a biomimetic emulsion capsule that emulsifies high-pressure fine phospholipids. The small capsule size allows for the moisturizing feel and deep penetration of Medicated Sekkisei.

・With a moisturizing and refreshing texture, it penetrates deep into the stratum corneum, just like snow melting on contact with the skin.*4 It is not sticky and hydrates deep into the stratum corneum. It keeps the skin healthy and leads to fresh, bright skin.

・Contains a high concentration*3 of domestic Job's Tears extract to treat dullness*2. It brings out the skin's natural transparency.

・ Enhanced effectiveness. While maintaining the high penetration*4, it also improves the moisturizing effect, sustained moisture, and translucency of the skin.

・Prevents acne, redness due to sunburn, rough skin, and razor burn.

・Refreshing, clear scent of natural floral. An endlessly clear scent that purifies even the dullness of the skin and mind.

・Natural origin index 88%*5

・Environmentally friendly packaging. FSC-certified paper is used for the exterior, and conventional packaging film has been eliminated.

By using a plant-based resin bottle (biomass PET), CO2 emissions are reduced. The amount of resin has been reduced by improving the design and molding.

・A modern bottle design has been updated. While retaining Sekkisei's iconic blue color and medicine bottle-like shape, the slanted cap and curves of the container add a modern touch. The design has been updated to a more stylish one.

・The active ingredient W-glycyrrhetinic acid stearyl, derived from licorice, prevents rough skin while suppressing melanin production and preventing blemishes and freckles.
*2 Due to dryness
*3 Within brand
*4 Up to the stratum corneum
*5 Includes water ISO 16128 compliant

【How to use】
・Use on clean skin after washing your face.
・ Gently apply onto skin using palms or cotton.

【All ingredients】
Glycyrrhetinic acid stearyl SW*, purified water, ethanol, 1,3-butylene glycol, concentrated glycerin, vegetable squalane, erythritol, pentaerythritol tetra 2-ethylhexanoate, taiso extract, touki extract (1), melothria extract HC, coix seed extract, coix seed water, mugwort extract, disodium edetate, phytosterol, sodium monohydrogen phosphate, sodium dihydrogen phosphate, hydrogenated soy lysophospholipid, hydrogenated soy phospholipid, anhydrous ethanol, phenoxyethanol, fragrance.
*; active ingredient; no brand; other ingredients